Keeping Up with Marketing Trends and Technology
		by Paul Durban Marketing Director, Williams Group

Effective marketing has always been an expensive and time-consuming process. However, technological advances in communications over the past few years have allowed many small business owners and entrepenuers to reach their client base and prospects with far more ease and cost-effectiveness. The challenge is understanding these new forms and knowing when to use them.

When the current form of the Internet was developed and the concept of "websites" was created, it would not have been in the best interest of most companies to hang their shingle in cyberspace. The World Wide Web was still in its infancy and most web pages were crude by today's standards.

Now, most companies have a presence on the web no matter the size. The Internet has become an electronic encyclopedia where, if you're not online, you don't exist. Many consumers feel that if a business does not have a website, they don't take themselves or their customers seriously. If you're practice is offline, I recommend launching a website very soon.

Does having a website mean you're ahead of the game? Not by a long shot. In fact, you're just keeping up. But you can launch yourself ahead of your competitors by taking advantage of new technologies (and some older ones).

August is Cataract
Awareness Month

FASTRACK Dates
September 10-12
October 15-17
December 3-5

First Human Trial Of Antibacterial Contact Lens

How to Beat the
Wal-Marts

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"Success is a science; if you have the conditions, you get the results."

- Oscar Wilde

iNEWS, published by Williams Group™, is a free resource to members of the optometric community. You don't have to be a client to receive these valuable insights on the optometric market.