7 Keys to a Successful Vision Therapy Practice
		by Ann W. Voss, O.D., FCOVD Williams Group Consultant

Vision therapy represents one specialized branch of our profession that can offer practitioners great satisfaction through making a big positive impact on their patients’ lives and in distinguishing themselves in the community through recognized specialization.  Operating a successful vision therapy practice can also prove to be more profitable than a primary care practice alone.

The first key to having and growing a successful vision therapy practice is having a vision and a strong desire to serve patients in this way.  For some practitioners, this desire may have begun before starting optometry school while for others, they simply realized there was a need in their practice and jumped in.  However, just as beginning an optometric practice is not for the faint of heart, neither is initiating a specialty.  Having a real desire, good people skills, and a vision for where they’re going will keep them progressing even before the fruits of their labor begin to manifest. 

For established practitioners who see the value, but do not have the strong desire to add vision therapy themselves, an associate with that passion would be a great addition to the practice.  Young associates can distinguish themselves with a specialty and grow a practice far quicker than if they didn’t specialize.

The second key is to create programs of therapy to serve the populations of people you want to help.  You don’t have to serve all the special populations, just get focused on what you’re good at and do the best job possible.  Some of the subspecialties of vision therapy include...

April is Women's Eye Health & Safety Month

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“The secret of success is to do the common things uncommonly well.”

— John D. Rockefeller

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