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Volume 26 |
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Whether you are looking at re-naming your practice or are opening a new practice and don’t have these selections made yet, your practice tradename, slogan, and logo are extremely important in order to reach the non-referred consumer. A rule of thumb is that you must externally market your practice, not the individual doctor’s name. Keep in mind, these non-referred consumers do not know who you (the doctor) are. That’s not to say you, as the doctor, are not important. The excellent care you provide to these consumers after they become patients in your practice will certainly increase their perception of value. The positive effect of all of this is satisfied patients who refer new patients to your practice. Referred patients are choosing to come to you, the doctor—not to the practice. Until they become patients, however, your name will mean nothing to these consumers. This is why selecting a tradename, slogan, and logo play such an important role in developing an effective external marketing scheme for your practice. Tradename A tradename, indicative of what you do, is a much more effective marketing tool to reach these consumers. Here are the important issues to consider as you decide on a tradename for your new practice...
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August is Children's Eye Health and Safety Month Sept 9-11 |
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EyeMotion and iPORT Media Form Partnership |
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This month, we ask three questions regarding slogans and logos.
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“Motivation will almost always beat mere talent.”
—Norman R. Augustine |
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iNEWS, published by Williams Group, is a free resource to members of the optometric community. You don't have to be a client to receive these valuable insights on the optometric market. |
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