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Volume 27 |
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Research studies indicate over two thirds of American consumers now have third party coverage for their eyecare. The impact of managed care varies as you cross this great land, still of higher impact in the urban and suburban settings than rural communities and escalating in both. The “gravy train” of private pay patients is rapidly dwindling. When it comes to managed care, two things are certain. One… it’s not going away. And two…it’s dynamic, so we have to deal with it and try to make a reasonable profit at the same time. That becomes a difficult challenge when you consider managed care plans can discount your usual and customary fees 20-25% or more. Patient care and “business care” both affect profitability. Just being a good doctor and keeping the appointment book full are no longer sufficient for sustaining and growing profitability. Patient care is still number one, but the need to enhance your business care skills has never been greater than in today’s managed care market environment. So where do you start? Which managed care plans should you accept? Such decisions aren’t easy, and they require you to reevaluate your practice more closely as a business rather than just a patient care facility. Learning how to increase productivity, increase revenue-per-patient and decrease expenses without jeopardizing standard of care are essential for success. This requires learning how to do some things differently and learning some new things...
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September is Sports and Home Eye Safety Month Sept 9-11 |
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This month, we ask three questions regarding managed care.
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"The tragedy in life doesn't lie in not reaching your goal. The tragedy lies in having no goal to reach."
— Benjamin Mays |
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iNEWS, published by Williams Group, is a free resource to members of the optometric community. You don't have to be a client to receive these valuable insights on the optometric market. |
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