The Crown Jewel of Optometric Profit Centers
		by Bill Nolan Vice President, Williams Group

Over the last 20 years, optometry has made great strides in improving patient care, scope of practice, medical record keeping and billing.  All the professional associations have marshaled their resources to improve medical care and the stature of optometrists around the country.  At no time in our history has the optometric physician designation been truer than it is today.

Medical optometry is an important component of any successful optometric practice.  We believe the best long-term marketing solution for any practice is to maintain a high degree of medical perception by patients.  Every young doctor starting a practice today would be wise to create and manage the perception of being an optometric physician with their patients.  All the research indicates a person will not change their doctor easily and in many specialties of medicine, a person will spend substantial out-of-pocket dollars to insure the doctor-patient relationship.  Besides the professional and patient care issues, medical optometry can be very profitable for the practice from a business standpoint.

Even after all the advancements in the practice of optometry, the crown jewel of profit centers still remains the optical dispensary.  In most practices in the United States, optical accounts for 50-60% of the overall revenue stream of the practice.  Generally, 55% of optometric patients will receive a prescription for eyewear.  This means that five and a half out of every ten patients should be in our optical dispensaries for the purchase of their prescription eyewear...

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Dec. 2-4
Jan. 13-15
Feb. 17-19 (Scottsdale)

Diabetes: Top Cause of Blindness

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This month, we ask three questions about the optical dispensary.

Click here for survey

Last month's results

"They may forget what you say, but they will never forget how you make them feel."

—Carol Buchner

iNEWS, published by Williams Group, is a free resource to members of the optometric community. You don't have to be a client to receive these valuable insights on the optometric market.