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Volume 34 |
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As internet technology becomes more and more of an everyday convenience, the question is no longer whether or not you need a website to promote your practice but how exactly to best use it. No other medium offers the efficiency, ad space, interaction and resources that a website can. But how can you best use these qualities to your advantage? As the Internet gains even more momentum in providing health care information, the volume of consumers using the web to select health care providers is exponentially increasing. This means that it is no longer sufficient to just have a website. The average internet user expects a resourceful and fully-functional website that they can use as a communication tool. Thus, you must recognize your website as a very valuable part of your marketing mix. Site Design In first developing a website design, the main focus is usually on the current demands of your practice’s situation. In order to best create an online presence for your practice, however, it is crucial that your website’s design, (Including overall layout, navigation and media) is able to adapt to the needs of your growing practice. For example, make sure the layout allows room to expand the navigation area to include future pages and features. It is also a good idea to utilize media and images that can be updated without having to alter the overall appearance of the design. Be weary of too-trendy designs that will often need to be completely revamped... |
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April is Women's Eye Health and Safety Month May 18-20 |
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This month, we ask three questions about website optimization.
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"The only limit to our realization of tomorrow will be our doubts of today."
— Franklin D. Roosevelt |
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iNEWS, published by Williams Group, is a free resource to members of the optometric community. You don't have to be a client to receive these valuable insights on the optometric market. |
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