Training & Information Center

• Managing and Resourcing your Organization
  • Welcome to Executive Training
  • Common Denominators of Successful Practices
  • Plan Strategically and Set Goals
  • Four Things We Ask of You
  • Team Matrix
  • Having Clear Objectives
  • Developing Your Mission
  • Designating Team Coordinators
  • Designating Key Statistics
  • Stat Feedback


• Organizing for Profitability
  • Tracking Stats
  • Increasing the Top Line
  • Patient Care
  • Profitability is Deceptive
  • Practice Management Metrics
  • Accounts Receivable
  • Staff Motivation
  • Budget Template


• Better Patient Management Part 1
  • Better Patient Management
  • What is Marketing? What is Value?
  • Triplicate of Choice
  • Patients and Potential Patients
  • Five Fundamental Rules of Marketing
  • Up Objectives
  • First Assignment
  • Patient Management in the Exam Room
  • Exam Room
  • Primary and Secondary Functional Recommendations
  • Creating the Recommendations Program
  • Task Assignment
  • Four Keys


• Better Patient Management Part 2
  • Intro to Better Patient Management
  • Baton Pass
  • Unique Value Points
  • Dispensary Special Welcome
  • Wrap Up


• Maximizing the Optical Experience
  • Intro to Maximizing the Optical Experience
  • Inventory
  • COGs Strategiesals
  • Patient Satisfaction Surveys


• External Marketing
  • Intro to External Marketing
  • Optometric Challenges
  • What is Marketing?
  • Let’s Build Relationships
  • Two Types of Consumers
  • Tools to Fill Your Book
  • Target Markets
  • Logo Examples
  • Newsletters
  • Getting Staff Involved
  • Statistics

You must be a registered user to view Williams Group training videos.